We may receive and store certain types of web site usage information whenever you visit the Web Site. For example, we may collect the page served, the time, the source of the request, the type of browser making the request, the preceding page view, and other similar information, including but not limited to your IP address. An IP address is a number that is automatically assigned to your computer whenever you access the Internet, and our computers identify your computer by its IP address. We may associate your IP address with the personal information you provide. When analyzed, web site usage information helps us determine how visitors arrive at the Web Site, what type of content is most popular, and what type of visitors are interested in particular kinds of content and advertising.

 

We may ask you to provide us with two types of information: (1) personal information, which is information that could reasonably be used to identify you personally, such as your name, e-mail address, and physical address; and (2) demographic information, such as gender, zip code, or similar information. We may collect this information at various places and forms on the Web Site, including registration forms for newsletters and other e-mail communications, when you communicate or otherwise interact with us, contests or sweepstakes, surveys or voting, or when you purchase a product or service through the Web Site. You may also be asked to choose a user name and password in order to identify yourself during future visits to the Web Site. Do not use your real name or the name of any other actual person as your user name. Providing us with information about yourself is voluntary on your part,  and you can always choose not to provide certain information, which may limit your access to some of the Web Site’s features.

 

We may receive information about you from other sources.  For example, we may obtain geographic or demographic information, or information regarding your possible interests from third parties, or we may receive information from a marketing partner in connection with a co-branded web site or promotion. We may combine the information we receive from those other sources with information we collect through the Web Site. In those cases, we will apply this Privacy Policy to any personal information received, unless otherwise specifically disclosed by us at the time you provide your personal information.

The Web Site uses standard technology called "cookies," which are small data files that are transferred to your computer when you visit the Web Site and allow your browser to accept cookies. Cookies automatically identify your web browser to the Web Site whenever you visit the Web Site, and may make navigating and using the Web Site easier for you. Also, by tracking how and when you use the Web Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Web Site are based on data obtained from cookies. Additionally, accepting cookies may allow you to, among other things, personalize your experience on the Web Site. Cookies may also allow the Web Site to present to you advertising that may be of interest to you as well as limit how often you see certain ads that may detract from your user experience on our Web Site. If you do not want to allow information to be collected through the use of cookies, you can generally opt out of providing this information by setting your browser to reject cookies. However, please be aware that some areas of the Web Site may not provide you with an acceptable user experience if you have disabled the use of cookies.

 

The Web Site and any e-mails sent by the Web Site may contain electronic images (generally, single-pixel ".gif" images) called "web beacons." These web beacons allow Company and third parties to monitor and collect certain information about the viewer of the web page, web-based document or e-mail message, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Company's use of web beacons on its Web Site, include, without limitation, the following:

• counting unique users (actually, unique web browsers), visits and page views.
• monitoring traffic and conversion patterns through our various product and service offerings on the Web Site. For example, web beacons may be integrated into a merchandise product page as well as the subsequent shopping cart transaction and verification pages.
• personalizing your experience when you visit the Web Site, including the advertising and content you see.
• determining whether or not e-mail messages were opened, links were clicked or notifications/offers were acted upon.

The information you provide to us may be used to:

• send you newsletters and/or other e-mail communications for which you have registered
• contact you about the Web Site, including, without limitation, in our discretion to notify you of changes to this Privacy Policy, the Web Site's Terms of Use, or other agreements that affect your use of the Web Site
• confirm or fulfill an order you have made
• provide special offers or promotional materials to you on behalf of us or third parties
• contact you with regard to a sweepstakes, contest or promotion in which you have participated
• authorize a purchase or complete a transaction that you have requested, i.e., to deliver the products or other services that you ordered, and, if necessary, to invoice you
• monitor and/or improve the Web Site
• administer the Web Site’s systems and for other internal business purposes
• customize the advertising and content you see
• comply with and monitor compliance with our Terms of Use and other applicable agreements and policies
• for other purposes disclosed when you provide your information.

Moreover, if you submit to Company and/or the Web Site comments, photographs, videos, music, text or other content, it maybe published online or offline (including on-air, on a CD or DVD, through wireless distribution, transmission of soft copies, or any other media or format currently existing or hereafter developed), and we may publish your name, voice, likeness and other personal information in connection with publishing the content or a portion of the content, and we may use the content and any excerpt from the content in connection with advertising, marketing, publicity and promotional activities. Please also see the Terms and Conditions of Use which governs any content you submit through the Web Site.
Please note that information submitted to the Web Site via a "contact us," "help" or other similar e-mail address or form will not necessarily receive a response. We will not use the information provided to these e-mail addresses or forms to contact you for marketing purposes unrelated to your request.

The Web Site may use third party network advertisers to serve advertisements on the Web Site and may use a traffic measurement service to analyze traffic on the Web Site. Network advertisers are third parties that display advertisements based on your visits to the Web Site and other web sites you have visited. Third-party ad serving enables DMI to target advertisements to you for products and services in which you might be interested. Although advertisers and other companies do not have access to cookies set by the Web Site, the Web Site’s third party ad network providers, the advertisers, the sponsors, and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have cookies enabled in your browser. These third party cookies are set to, among other things, help deliver advertisements to you that you might be interested in, to prevent you from seeing the same advertisements too many times and to conduct research regarding the usefulness of certain advertisements to you. Note that any images (or any other parts of a web page) served by third parties in association with third party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Third party cookies and web beacons are governed by each third party's specific privacy policy, not this one. 

 

We employ third parties to perform functions on our behalf; examples include hosting or operating Web Site, fulfilling orders for products and services purchased through the Web Site, sending e-mail, removing repetitive information from customer lists, data analysis, marketing assistance, credit card payment processing, and customer service. These third parties may have access to your personal information for the purpose of performing such functions on the Web Site’s behalf.

We may share non-personal information, such as aggregate user statistics, demographic information, and web site usage information with third parties.

You may be presented with an opportunity to receive information and/or marketing offers from third party(s). If you do not agree to have your personal information shared, your personal information will not be shared with such third party(s) for direct marketing purposes. If you do agree to have your personal information shared, your personal information will be disclosed to such third party(s) and all information you disclose will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy policies and practices of such third party(s) and, therefore, you should review the privacy policies and practices of such third party(s) prior to agreeing to receive such information from third party(s). If you later decide that you no longer want to receive communication from a third party, you will need to contact that third party directly.

We do not sell information about our visitors. Company will not transfer your personal information to another party for that party's exclusive use apart from the use of the information by Company. However, if we believe there is value to our Users, we will send messages or promotions to you on behalf of another company. In these instances, we do not transfer your name to the third party – we send the mailing for them. In all instances we only send mailings if you have given your permission. These promotions may include physical mailings as well, but in a similar fashion will be sent by Company and only if you have given your permission. We may transfer your personal information to companies that we hire that deliver products and services (shipping companies, fulfillment companies and email management companies), companies that operate sweepstakes and promotions on our behalf and sponsors from whom you have ordered or requested products. These companies will not have the ability to use the information for their own purposes but will merely use it to fulfill on our behalf. Visitors who register for fantasy games through the Web Site or other parties (e.g., through co-branded games) may have some or all of their profile information (name, e-mail address, etc.) shared with those parties, but only if you consent (opt-in/opt-out) to having your contact information shared with those parties so that they can contact you directly. Company is not responsible for the privacy policies or practices of those other parties.

 

We may offer sweepstakes, contests, and other promotions through the Web Site that may require registration. If you choose to enter a sweepstakes, contest or other promotion, your personal information may be disclosed to third parties in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. Also, by entering a promotion, you agree to the official rules that govern that promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion.

We may disclose information about our Users, including your personal information, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Web Site and applicable laws; or to protect the legal rights, interests, or safety of the Web Site, our Users or others. We may also use IP addresses to identify Users, and may do so in cooperation with copyright owners, internet service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

The Web Site may contain web pages through which you can change your e-mail user information or correct or update the personal information you have provided to us through registration with the Web Site.

The Web Site may make chat rooms, forums and message boards available to its Users. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when disclosing personal information in these areas. Your use of chat rooms, forums and message boards is subject to our Terms of Use.

When you are on the Web Site you may be directed to other sites that are operated and controlled by third parties that are beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Web Site onto a different web site. This includes links from advertisers, sponsors and partners that may use the Web Site’s logo as part of a co-branding agreement. These other web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a web site that is linked from our Web Site, you should consult that web site's privacy policy before providing any personal information.

The Web Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Web Sites or providing us with your information, you consent to this transfer.

Company incorporates reasonable safeguards to help protect and secure your personal information. However, no data transmission over the Internet or electronic storage of information can be guaranteed to be 100% secure. Please note that Company cannot ensure or warrant the security of any information you transmit to Company via its Web Site, and you do so at your own risk.

The Web Site is a general audience web site. We do not knowingly collect any personal information from children younger than the age of thirteen (13) on the Web Site and we will delete any information later determined to be from a User younger than thirteen (13).

 

By using the Web Site, you acknowledge your agreement to the terms of this Privacy Policy. From time to time, Company may update this Privacy Policy. However, Company will use your personal information in a manner consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised policy.